Do you know the history of car emblems?
To those who have strong interest in ancient cars, car emblems (mascots) attached under the radiator caps are indispensible. They are assumed to beautify the outstanding qualities of the car such as good quality, elegance, speed or strength
Truly, it is impossible to imagine a Rolls-Royce without the image of the Flying Lady (Spirit of Ecstasy), or a Hispano-Suiza losing its Stork. Any ancient cars with a plain front carry an imperfect look. In the past, when car manufacturers had not developed assembly lines yet, customers used to order directly with the manufacturers for their favorite cars. Emblems express a way to differentiae cars. That’s the reason why many among the mascots were attached with wings, which represents speed, in spite of the fact that the emblems may not be bird images, but rather human ones or even letters. For example, the Bentley has the letter “B” with wings.
John Montagu can be seen the initiator of the campaign of sticking decoration items to the car fronts in 1898. He put a St. Christopher statue at the front of Daimler. Catching the trend of imitating each other’s interests of automotive enthusiasts, goldsmiths immediately launched most favorite models with large quantity. Then it was time car manufacturers realized the importance of their own car emblems and started to order hundreds of emblems to stick to new products. Therefore, many car emblem manufacturing factories opened in Great Britain, USA and France. This trend became more popular since the 1920s. The Triomphe statue of Isotta-Frashini, which was stick by an American to his own car, has become so friendly with this trademark that it is considered as the company’s symbol. For a long time, mascot is among the added choices when buying a car and its price is also very reasonable.
One of the most famous emblems, among the few still in use today, Spirit of Ecstasy of Rolls-Royce, was exclusively created for Silver Ghost by Charles Robinson Sykes in 1911.This perfect car, which is typical of automotive manufacturing technique at that time, deserved a special decoration item. Exactly, “Flying Lady” was what most people had expected, expressing a desire, a restricted passion. The original version is Eleanor Velasco Thornton, an extremely beautiful lady with knowledge and sense of humor. Eleanor is the lover of John Walter Edward-Scott Montagu, who was of English noble descent and was married. When Montagu suggested the sculptor, also his close friend, Charles Sykes, making a statue to beautify his own car Rolls-Royce Silver Ghost, chose Eleanor for his inspiration.
Among the most hunted emblems by most collectors today is the stork image of the French car manufacturer Hispano-Suiza, the most favorite emblem. There is a magnanimous story behind it. During the WWII, Hispano-Suiza specialized in creating helicopters. On helicopters equipped with Hispano engines, pilots of the West battlefield marked their splendid victory against German air force. The car slope of the famous crew leaded by Geogers Guynemer was painted with a stork image. When the war ended, Hispano-Suiza came back to the car industry and they chose the mascot Stork to represent all of their products.
Ettore Bugatti, one of the greatest people in the history of car development, only put the only emblem on his only car. The emblem of the white elephant is very suitable to decorate 41 Royale. There were only 6 of 41 Royale cars were manufactured, each was 7m long and 3.5 ton heavy, and they were typical of race cars as well as super sports Ettore-styled ones. Rembrandt, Ettore’s older brother, who is an innately talented sculptor, spent all his life to describe the lively animal lives in Antwerp zoo. White Elephant created by Rembrandt is a way to leave his own signature. Ettore used it to commemorate his brother, who committed suicide because of his misfortune in his private life.
Just like their real nature, the German seem quite moderate in choosing items beautifying their cars. The three-petal flower inside the circle of Mescedes, the W of Wanderer or the Winged Ball of Horch is perfect examples of simplicity but elegance. Nowadays, these emblems made by original material are really rare because they were melted by heat for metal during WWII. The same story happened in occupied countries in Europe during this time.
The original emblems of manufacturers are often cheap because they are made of copper. People cast them in moulds then polished them by hand. For Spirit of Ecstasy, produced by the Sykes family produced in 1948, a more complicated method was applied. Even that, due to the undeveloped technique, the final products, which depended on the environment’s humidity, was not totally the same. More complicated items such as the archer statue of Pierce Arrow or Ikarus of Farman were cast part by part. As time went by, emblems changed in shapes. Emblems which are so vulgar no longer exist, and ones which are rudimentary become more polished and more versions with more precious material such as silver, of course more valuable, appeared. Even the Spirit of Ecstasy, which seems to be the original at first look, underwent 11 times of changes. Some companies do not only use one emblem but also design many models for different cars. For example, the Eagle of Chevrolet is changed every year.
The inexhaustible wings
Designed by Rei Yoshimara in 1997, logo is the image a bird’s full wings, representing speed, flexibility, strength and stability. The cooperation between the flying wings and the surrounded circle implies the message Mazda wants to express to its customers: as inexhaustible bird wings, Mazda still fly to reach higher, further on the way to conquer peaks that Mazda ever wishes.
The royal blue
the letter Ford 45o inclined with the styled F and D made it look soft, soaring, expressing fineness and desire to reach higher and further. The whole logo is embossed, representing strength and prosperity. The oval outside is alighted with silver, representing the remarkable technique of Ford products. Of course, we cannot ignore its one –hundred- year- old blue color, which is the color of friendliness, immortality and which always cares for the consumers of Ford Motor Company.
The blue fan of Bavaria
The German are known for their firmness in their choice. This explains why BMW sticked to the image of the famous white blue fan during their development history.BMW understand very well that nothing can represent vitality, faithfulness and immortality better than the color of the national flag, that nothing be memorable better than the combination between a simple cube and familiar color. Therefore, the logo of BMW means that BMW is the company of Bavaria people, which BMW will survive and develop together with its nation during the most difficult times in history. The gray color of the surrounded circle also represents wisdom, power, flexibility and, above all, the bright future of most luxurious cars in the world.
The three silverintersectional eclipses
The logo including 3 intersection eclipse (stand for 3 heats) means the care Toyota save for their customers,the quality of their products and the incessantly effort to develop techniques. Experiencing 70 years with incessant changes, Toyota is still walking on its own path, the path to the perfection as the tradition of the country of the rising sun.
The three-petal-star logo of Mercedes stands for the burning desire to make the products dominate everywhere in the world: on the earth, under the ocean and even in the sky. Simple, elegant, highly symmetric, and easy to remember, the logo itself fulfill the function of the image, the most considerate introduction to the public of one of the most prestigious car manufacturers in the world, Mercedes-Benz.
The champion horse on the F1 race track
The logo of Ferrari is the symbols of the combination of the talent of one hero (the hero Francesca Baracca ), the tradition of the area (Modena city) and the culture of a country. That may be the reason why during the last 76 years, that logo has accompanied, represented Ferrari in any circumstance. In the present, to answer the question of the F1 car race fans, “Who will beat Ferrari?”, people in Scuderia response by “Who have the capability to make the horse on the logo stop galloping?”
Hekoya The Branding ICONS
Today, Hekoya has revolutionized the art of creating emblems by using advanced chrome manufacturing techniques. As brilliant as silver, chrome is made in state-of-the-art plating with the finest craftsman in the business. Hekoya’s chrome branding also now includes color chrome, bringing a dynamic new dimension to what you can put on your vehicles and changing of car logos and emblems that has become a car-decorative trend practiced worldwide today. Hekoya’s color chrome feature is the popularity for simple decals or actual replacement emblems for the factory originals.
Increased popularity of having custom car emblems is due to a number of reason, including and not limited to
Launch marketing campaign making one's car stand out amidst other cars in a pack of like models. Most car importers are likely to use unique models to promote it own brand and models
not only help enhance a car's appearance, but also gives its company a great outlet for artistic expression
A personalized touch on your branding car makes people feel connected. It really bonds people and gives you a strong sense of branding